is tradtitional PR becoming obsolete
This is the burning question to those of us in PR. Some believe traditional PR is going away, I beg to differ. Although social media, bookmarking, blogs and all the other new convenient marketing tools have taken center stage, I find it hard to believe that people will stop watching TV, reading magazines and listening to the radio. Paid advertising may become a thing of the past with the arrival of DVR and satellite radio, or perhaps I should be specific (commercials and print ads) because online advertising is on the rise, people are still and will be watching the news and reading local and national magazines, newspapers, etc. As a matter of fact, people often find comfort and relaxation in sitting down and flipping through a magazine or not having to read the news after a long day of twittering, bookmarking, blogging and the like. Personally by 6 pm, if not before, my eyes become glazed over, my head tilts to the side and I am almost comatose at the thought of having to read another word on my computer screen despite my office being ergonomically correct!
In addition, you may want to consider the demographic you are trying to reach with your marketing efforts. Don’t know about you but my 60 something year old parents are not “following” people on Twitter or becoming “fans” on Facebook. There is definitely a specific demographic engaging in the new media antics of today.
Although the Internet seems to be taking over the world, there will always be a place for making pitches by phone, seeing the results of a segment on TV and experiencing the bold glory of being written up in the newspaper. And no matter how or who you pitch, they still want you to send over details a.k.a the Press Release……so that is not becoming obsolete either! Now, if we can get tv, radio and print exposure along with the conversations online, who wouldn’t want that?! The scope of traditional PR is just being broadened, not becoming obsolete.
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Hi Kaumudi,
Thanks for your kind words about my blog. I haven’t posted anything recently but plan to do so….so stay tuned! Thanks for reading!