Everyone is talking about how social media is a conversation; you have to engage people and build relationships. Well, that all sounds pretty reasonable since I love talking, but then it begs the question, “how do we do that?” How do I ensure that people even know who I am, let alone talk about me? In order for people to talk about me (or my product) I have to listen. Social media is largely about listening. Find out what your competitors are doing. Find out if anything is currently being said about you. And find out what others are saying about themselves.
Once you have taken in enough of the conversation, and have a good idea of how it works and what’s being said, you are ready to execute a social media strategy! Here are 5 key elements to include in your plan so you can be a part of the conversation:
1. What are your goals?
2. Who are you trying to reach?
3. What is your message?
4. What tools will you use?
5. How will you measure the results?