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Do-it-yourself PR

I’m back! Man, time gets away from you if you let it. But, that’s no excuse for leaving you without useful marketing and public relations information. So, this one will be extra useful….or so I hope…..of course it will, trust!
Public Relations is about maintaining relations with the public according to Wikipedia. [...]

Five things to consider when hiring a PR firm

This year has been a business development year for Buzz Marketing. In the past, I have been fortunate in that business, for the most part, has come to me. Ironically, I haven’t had to spend much time marketing myself or my business. Now, you may think I’m a hypocrite since I’m constantly preaching [...]

do’s and don’ts of publicity and interviews

Publicity is invaluable, make sure you treat it as such.  Although you feel you are providing the media with a good story, they are doing you a favor by letting you tell your story.  Much of securing publicity is based on relationships so agencies and people like myself take it very personally if the interviewer [...]