This year has been a business development year for Buzz Marketing. In the past, I have been fortunate in that business, for the most part, has come to me. Ironically, I haven’t had to spend much time marketing myself or my business. Now, you may think I’m a hypocrite since I’m constantly preaching the power [...]

I’ve been reading all the hub bub around the new Barneys New York opening at Scottsdale Fashion Square. Surprised as I may be, I am happy to see it opening. Not because I have plans to make lofty purchases, but rather because if a Madison Avenue mainstay like Barneys is bold enough to open a [...]

Everyone is talking about how social media is a conversation; you have to engage people and build relationships.  Well, that all sounds pretty reasonable since I love talking, but then it begs the question, “how do we do that?”  How do I ensure that people even know who I am, let alone talk about me?  [...]