Everyone is talking about how social media is a conversation; you have to engage people and build relationships.  Well, that all sounds pretty reasonable since I love talking, but then it begs the question, “how do we do that?”  How do I ensure that people even know who I am, let alone talk about me?  [...]

Publicity is invaluable, make sure you treat it as such.  Although you feel you are providing the media with a good story, they are doing you a favor by letting you tell your story.  Much of securing publicity is based on relationships so agencies and people like myself take it very personally if the interviewer [...]